Family owned and operated, Easterwood Tree Service’s recent rebrand was its first since the business was founded in 1987. The company’s existing visual identity, which relied solely on found images and graphics, was pieced together over the years. While this led to a lack of cohesion within the brand, one element did endure—its primary color. The bright red primary color was found to be an easy way to both identify employees on a job site (even those working in the tree tops) and set the company apart from its competitors. This red was carried over into the rebrand at the request of the client.
Deliverables included a full logo suite, business card, invoice, secondary mark, and tshirt artwork.