Each spring, CADC Career Services invites practicing firms in the fields of architecture, interior architecture, environmental design and landscape architecture to participate in the annual School of Architecture, Planning and Landscape Architecture Career Fair.
The date of the fair was announced to students by square teaser posters distributed around Dudley Hall, while firms received a save the date postcard. Once the spring semester began and more details were ready to be shared with students, a full-size poster was designed along with social media graphics. A welcome reception, held the night before the fair to welcome firms who had traveled for the occasion, required a postcard to spread the word and signage to identify the reception’s location.
On the day of the fair, directional signage guided firms and students to and throughout the hotel, while floor plan signage and handouts provided participants with the fair’s layout. Each firm was provided a table tent displaying the firm’s name and hiring objectives. Firms and students alike received name tags upon check in. Lunch was provided to participating firms and required labels to identify each food item. Two types of labels were designed—flat and tent—to accommodate the catering setup.